While Daniel Ek’s company has so far made no real noise in that area – paying for its own mood-playlist fillers aside – there is another streaming service that’s being open about its venture into label land.

Saavn, founded in the US in 2007 but with strong connections in India, has just released a third single — ‘Tum Jab Pass’ by folk/pop artist Prateek Kuhad — as part of its Artist Original series.

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