About.

Artist Originals (AO) is Saavn’s in-house record label and artist development program dedicated to amplifying the careers of independent artists globally.

Our promise.

  • Non-exclusive agreements and no long-term obligations
  • Retain 100% creative control
  • Customized services based on your individual needs
  • We support diverse talent from around the world
  • Comprehensive artist development

Our services.

Investment.

We invest in your recordings, videos, touring, and more.

Production.

We produce original music in-house and connect you with Grammy-winning songwriters, composers and engineers.

Distribution.

We distribute your music globally and payout royalties directly to your bank account.

Promotion.

We market your music globally using the strength of Saavn’s platform and partnerships.

Publishing.

We publish and pitch your songs for syncs through our partnership with Downtown Music Publishing.

Introductions.

We connect you with artists managers, booking agents, publicists, and more.